Meta & TikTok Ad Creatives — DTC / E-Commerce

Performance Creativefor DTC Brands.

Meta ad creatives, AI-powered production, and conversion-focused design built around customer psychology — not just visual polish.

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A beautiful ad with the wrongmessage still loses.

I don't just design ads — I approach every creative like a strategist. Before opening Canva or Figma, I ask five questions that decide whether the creative has a chance to work at all.

  1. 01Who is this for?
  2. 02What does the customer currently believe?
  3. 03What belief needs to change?
  4. 04Which angle will move them?
  5. 05What's the fastest way to stop the scroll?

Selected Work

Creative that carries a strategy.

A sample of recent Meta and TikTok ad creative work across e-commerce, DTC, and beauty brands.

Case Study 01 — AI UGC / Video Production

AI UGC Storytelling Ad for Beard Growth Serum

DTC Beauty & Grooming Brand2026

Challenge

The brand needed UGC-style creative for a beard-growth serum without a UGC creator on retainer, and needed it fast enough to keep pace with a weekly testing cadence.

Research

Reviewed top-performing grooming ads on Meta and TikTok, read through community discussion on grooming forums and Reddit, and mapped the core objection standing between the audience and a purchase: 'does this actually work, or is it another empty promise.'

Strategy

Rather than lead with product features, the angle was built around a believable before-and-after story — a first-person account structure that mirrors how real UGC testimonials are told, front-loaded with the skepticism the viewer already feels.

Creative Direction

Directed the piece as a single-take, handheld-style testimonial with natural pacing, on-screen captions for silent autoplay, and a hook built entirely around the viewer's internal doubt in the first two seconds.

Execution

Produced using AI UGC video generation tools, refined through several iterations of voice, pacing, and framing to remove anything that read as synthetic or overly polished.

Deliverables

  • AI-generated UGC video ad (9:16, Reels/Stories/TikTok)
  • Caption-timed cutdown for silent autoplay feeds
  • Hook variation set for testing

Results

  • Delivered within the client's rapid testing timeline
  • Approved on first review with no reshoot cycles
  • Used as a template for follow-up AI UGC batches

Lessons Learned

AI UGC only reads as authentic when the script is written like a real testimonial first — the tools handle execution, but belief and pacing still have to be designed by hand.

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Case Study 02 — Static Ads / Weekly Production Pipeline

High-Volume Meta Ad Creatives

E-Commerce Brand — Ongoing Retainer2026

Challenge

The client's media buyer needed a continuous supply of fresh static creative — over 100 variations a week — to keep multiple test campaigns from going stale.

Research

Audited the account's existing creative library and competitor ads weekly to spot fatigue signals early and identify which visual and messaging patterns still had headroom.

Strategy

Built a variation framework rather than one-off designs: a small set of proven angles, each pushed through multiple visual treatments, offers, and hook lines so testing volume never depended on finding a brand-new idea every day.

Creative Direction

Established a consistent static ad system — grid, type, and product-photography treatment — so variations stayed on-brand while still reading as distinct tests to the algorithm and the audience.

Execution

Ran a weekly production cycle: brief, batch design in Canva and Figma, internal review against the brand system, then delivery in ad-ready formats sized for Feed, Stories, and Reels placements.

Deliverables

  • 100+ static ad variations per week
  • Organized delivery by angle, offer, and placement
  • Creative naming convention for media-buyer tracking

Results

  • Sustained a 100+ creative/week output for months without missing a cycle
  • Gave the media buyer enough fresh volume to run continuous A/B tests
  • Retained on the account long-term based on consistency and turnaround

Lessons Learned

At high volume, systems beat inspiration — a reusable variation framework produces more usable tests per week than trying to invent a new concept every time.

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Case Study 03 — Creative Strategy / Static Ads

Scroll-Stopping Static Ads for E-Commerce Brands

DTC E-Commerce Brand2025–2026

Challenge

The brand's existing ads looked polished but weren't converting — a sign the message, not the visuals, was the problem.

Research

Went back to the customer before touching the design tool: mapped what the audience already believed about the product category, and where competitor ads were making the same tired claims.

Strategy

Reframed the offer around a specific belief shift rather than a feature list, then built the visual hierarchy to make that one belief the first thing a scrolling thumb registers.

Creative Direction

Stripped each ad down to a single dominant message with minimal supporting elements — favoring bold typography and high-contrast layouts over decorative visuals that compete for attention.

Execution

Delivered a full set of static variations per angle, each tuned for a specific placement and funnel stage, ready for direct upload into Meta Ads Manager.

Deliverables

  • Angle-based static ad sets
  • Placement-specific sizing (Feed, Story, Reels)
  • Creative rationale notes for each concept

Results

  • Improved scroll-stopping performance versus the brand's prior creative batch
  • Gave the media buying team clearer signal on which belief-driven angles to scale
  • Established a repeatable brief structure for future static batches

Lessons Learned

A beautiful ad with the wrong message still loses — the highest-leverage design decision happens before anything gets opened in Canva or Figma.

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Services

Where the work lives.

From strategy to finished, ad-ready assets — everything a media buyer needs to keep testing.

01

Meta Ad Creatives

Static and video ad creatives for Meta built on customer psychology, not just visual polish — designed to stop the scroll and move belief.

  • Feed
  • Reels
  • Stories
02

Static Ads

High-volume static ad design for e-commerce and DTC brands — built for rapid testing, iteration, and weekly refreshes at scale.

  • A/B Testing
  • Batch Production
03

AI Creative Production

AI-assisted UGC and product videos that cut production time without cutting the strategy — built with modern generative workflows.

  • AI UGC
  • AI Product Video
04

UGC Concepts

Native-feeling UGC concepts and scripts engineered to blend into the feed while still carrying a clear commercial hook.

  • Scripts
  • Hooks
  • Native Ads
05

Creative Strategy

Research-driven angle development — competitor teardown, customer belief mapping, and messaging built to move a specific audience.

  • Research
  • Angles
  • Positioning
06

Landing Page Creatives

Conversion-focused visual assets for landing pages that carry the ad's promise through to the point of purchase.

  • CRO
  • Funnel Assets
07

Motion Graphics

Direct-response video editing and motion design for Reels, TikTok, and Stories — paced for retention, built for performance.

  • Editing
  • Captions
  • Pacing
08

Creative Systems

Repeatable creative pipelines — briefs, variation frameworks, and testing structures that keep media buyers supplied every week.

  • Frameworks
  • Weekly Pipelines

Creative Process

Research first. Design second.

A repeatable workflow that turns customer psychology into creative that's built to be tested, not just admired.

  1. 01

    Research Competitors

    Study what's already running — top ads, landing pages, and creative strategy frameworks in the category.

  2. 02

    Identify Customer Beliefs

    Map what the customer currently believes and what belief has to shift before they'll buy.

  3. 03

    Develop Winning Angles

    Turn research into a shortlist of angles worth testing — grounded in psychology, not guesswork.

  4. 04

    Build Multiple Concepts

    Draft several distinct creative concepts per angle so the strongest idea has room to surface.

  5. 05

    Design Creative Variations

    Produce static, UGC, and motion variations built for rapid A/B testing across placements.

  6. 06

    Test

    Ship variations into live testing environments alongside the media buyer's account structure.

  7. 07

    Analyze Results

    Read performance data to separate what actually moved metrics from what just looked good.

  8. 08

    Double Down

    Scale what works into new variations and angles, keeping the creative pipeline compounding weekly.

About

Heart Field Lamadrid

I help DTC and e-commerce brands create high-converting ad creatives that drive clicks, engagement, and sales — with a focus on Meta Ads creative strategy, direct response video editing, UGC-style content, static ad design, and AI-powered creative production.

As a Top Rated freelancer on Upwork with a 100% Job Success Score, I've partnered with clients across eCommerce, DTC, lead generation, beauty, wellness, home services, fashion, and B2B — combining creative strategy, consumer psychology, and performance marketing principles with modern AI tools to produce ad assets efficiently, without cutting corners on strategy.

Founder of HF Creative, based in Cadiz, Negros Occidental, Philippines. Open to freelance projects, creative collaborations, and long-term client partnerships.

View Upwork ProfileView LinkedIn
Job success score
100%
Upwork status
Top Rated
Projects delivered
27
Hours on production
495+
Avg. response time
0–4h
Creatives / week capacity
100+

Experience

Founder · HF Creative

Present

Producing high-converting Meta and TikTok ad creatives for DTC and e-commerce brands — static ads, AI UGC, and direct-response video — for international clients through freelance and contract partnerships.

Freelance Creative Strategist · Upwork

2025 — Present

Top Rated freelancer with a 100% Job Success Score, delivering ad creative and funnel design work across eCommerce, DTC, and lead-generation accounts.

BS Computer Science · North Negros College

2022 — 2026

Focused on app development — a technical foundation that shapes how AI tools and creative systems get used in production, not just how the ads look.

Client Feedback

“Hartfield goes the extra mile and was easy to work with on my project. I will be hiring him again for more edits.”

AI Editing Reels

“Good cooperation with the Field.”

Test Trial — AI UGC Videos

“Thank you sir Valentin, and for the opportunity.”

Recherche Designer Créatives Statiques pour Meta Ads

FAQ

Good to know.

What exactly do you deliver?

Static Meta ads, AI UGC and AI product videos, scroll-stopping hooks and concepts, and creative variations built for A/B testing — sized and formatted ad-ready for Meta and TikTok placements.

What's your turnaround time?

Standard static batches turn around within a few days. High-volume weekly retainers are built around a fixed weekly cycle, so the media buyer always has fresh creative on schedule.

Do you run the ad campaigns too?

I focus on creative — strategy, design, and production. I work directly alongside media buyers and can align tightly with account structure, but campaign management sits with your buyer or team.

Which industries have you worked with?

eCommerce, DTC, lead generation, beauty, wellness, home services, fashion, and B2B — the strategy adapts per category, but the underlying process stays the same.

Do you work from a creative brief, or develop the strategy too?

Both. If you have a brief, I'll execute it well. If you want a creative partner, I research competitors, map customer beliefs, and bring new angles to the table every cycle — not just what's asked for.

How do we start working together?

Reach out with your brand, offer, and current creative — I'll review what's live, flag quick opportunities, and outline how a first batch or ongoing retainer would work.

Available now · Responds in 0–4 hours

Let's build creativethat performs.

Send your brand, offer, and current creative — I'll review what's live and outline how a first batch or an ongoing weekly retainer would work.

heartfieldlamadrid@gmail.com